Christian Radich logo process

A short documentation of how we did the development of the Christian Radich brand

Illustrating the ship

To make the logo legible at small scales, the sails had to be grouped

Testing out how the sails should connect to the ship, and how to depict the front sails

Adding colour coded angles

Making sure that the perspective is correct

Testing where to establish the position of the vanishing point

Making the Midgardsorm

How to bend and make the Midgardsorm bite its tail

Testing whether the white spaces in the ocean needs filling, and how that affects the overall look

Composition and frame

Should the body of Midgardsormen be filled or left blank?

Different versions of ocean with waves

Drawing perspective lines to test how it all connects

Finished version, approved by client

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