Christian Radich logo process
A short documentation of how we did the development of the Christian Radich brand
A short documentation of how we did the development of the Christian Radich brand
To make the logo legible at small scales, the sails had to be grouped
Testing out how the sails should connect to the ship, and how to depict the front sails
Adding colour coded angles
Making sure that the perspective is correct
Testing where to establish the position of the vanishing point
How to bend and make the Midgardsorm bite its tail
Testing whether the white spaces in the ocean needs filling, and how that affects the overall look
Should the body of Midgardsormen be filled or left blank?
Different versions of ocean with waves
Drawing perspective lines to test how it all connects
Finished version, approved by client